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"When you choose us to represent your home, we will market it to an extent unmatched – undreamed of -- by any other Realtor. We invest a great deal of time, energy and money to ensure not only the highest sales price possible for your home, but that the process -- your experience -- is as smooth and stress-free as possible. We are fortunate to have the support of my real estate team – a group of highly trained professionals – to assist me in ensuring a seamless, efficient and straightforward path to your success."
Choosing the Best Realtor
Choosing a Realtor is generally both the first and most important decision you will make in your home selling process. Frequently, a home will be your largest asset and you want to be certain that your Realtor has the expertise, experience, and enthusiasm to be trusted with the preparation, marketing and sale of your home.
Enhancing Curb Appeal
A Buyer’s first impression of your home is the most powerful and lasting. If your home lacks “curb appeal,” potential Buyers may continue driving past your home without even entering. We can help you determine which measures can improve your home’s curb appeal for a small investment of money and time, which will yield large returns.
Repairing and Improving the Right Items Major repairs, such as adding a new wood deck, adding a room, or completely remodeling your house, generally have less than 100% return on investment.
In contrast, minor repairs that improve the appearance of your home can be done with little expense and offer over 100% return on investment. These minor repairs should be undertaken before you sell your home, as you will typically get more money back for each dollar you spend on them. Other cost effective enhancements include a fresh coat of paint, planting colorful flowers, a good "spring clean", de-cluttering, and de-personalizing. Cleaning off kitchen and bathroom countertops, and removing any over-sized furniture are an easy way to make the home appear as light and bright as possible. A house shows best when all lights are turned on (including all lamps), all window coverings/blinds are open, and the temperature is comfortable. Stray away from scented candles. Be sure to show off the homes "bells and whistles". For example, display the surround sound with a soothing soundtrack, switch on the pools water features, and light the fireplaces.
Pricing Your Property You really only have one chance to effectively price your property, and that is when it goes on the market. The level of interest by potential buyers and other Realtors is highest right when your property comes on the market.
A property that is priced correctly will attract a huge amount of attention and a flurry of interest will develop, generally resulting in multiple offers and a sales price above the original list price.
A property that is priced slightly above market value might attract a fair amount of interest and will generally receive one or two offers, probably selling for less than list price.
Marketing Your Property
Through newspaper and online advertising, Realtor tours, open houses and listing on the Multiple Listing Service your property will be seen by thousands of people in a variety of ways. John goes the extra mile, and vows to market your property more aggressively than any other agent would dare. In addition to conventional marketing techniques, John actively markets your home using professional photography, property flyers, postcards, virtual tours, video, and all forms of social media.
Evaluating an Offer If it has been marketed well, after your home has been placed on the market, it will have generated sufficient interest to garner at least one, and hopefully multiple offers. Together we will evaluate the price, terms and the buyer’s ability to close the transaction
Closing the Deal
After a contract is signed & accepted, the parties enter into an escrow period where all financing is verified by an independent title company, and title is readied for transfer. The value of your home will generally decline if it “falls out” of escrow, for then the property has a stigma even if the deal falling apart is no fault of the property.
